The Pitch
Mark! How are you? I’m really happy you agreed to see me today.
Let’s not waste any time. I have this idea for a new reality TV show. I just know you are the man to talk to. I mean, if it’s gonna be good, it’s gotta be Burnett, right?
So here’s the pitch: you know how on The Apprentice two teams of people compete to get a job with Donald Trump? And they are all good-looking business types who will do just about anything to help him pave the world and put a fancy casino or a golf course or whatever on it because the The Donald is all about conspicuous consumption.
But as I'm sure you've heard, that’s not everyone’s idea of success. There is this whole audience of people who think the Donald and development in general are sort of evil and symptomatic of what’s wrong with the world.
No, don’t get up. I know you’re going to love this idea. Come on now, Mark, you’ve got to trust me! Have a donut and hear me out.
So there’s this huge crowd of people who aren’t that attracted to the idea of becoming Donald Trump’s lackeys. So here’s the idea: You turn that whole thing on its ear. You do The Anti-Apprentice.
First you get two teams of young environmentalists. There’ll be one or two like Trucker Sue and Rupert -- hairy, wrinkly, possibly naked. But charismatic. The rest of ‘em will be hot. Like straight up hot young environmentalists. Not the kind who don’t bathe enough, but like Amber from Survivor-types. Environmentalists in bathing suits. Yeah, that’s it. They will all wear bathing suits. Except when they have to take meetings in the city. Then you can dress them up like the Apprentices, in really nice suits and short skirts etc. Or you could dress them like they’ve just come off safari -- a Harrison Ford sort of look for the men and a Lara Croft sort of vibe for the ladies. Whatever, we can work out those details. The key is that they will be hot. Or charismatic. But not both, because that would be confusing for the viewers.
So these teams of hot or charismatic young environmentalists will each get a task. And it’ll be tough, even tougher than in the Great Race. They’ll have to save a section of old growth rainforest or something. Or stop a developer (The Donald? Wouldn't that just be such amazing cross promotion!) from paving one of the last remaining wetlands. Or they might have to save an entire species like the wild panda. Or try to get the auto industry to enact environmental laws. Something along those lines.
To achieve this goal they'll do activism and take meetings. We can work out the details. But the important thing is, there will be a lot of SLEEPING AROUND! This is totally key. While the environmentalists are saving the world, they’ll also be getting it on with one another. Like coupling up, but they won’t stop there. I’m talking enviro-partner swapping! Eh? Isn’t it genius! We're talking can't-miss TV!
There should also be some semi-illegal stuff, protests and whatnot, and some people (the charismatic ones) should get beaten up and arrested. The hot ones shouldn’t because you can’t risk them getting a baton to the head and not being as hot. And they will also VOTE ONE ANOTHER OFF! Due to all the sleeping around. And maybe from the drinking. Because there should be definitely be drinking.
And in the end, the people who are left and have saved their forest, whale, whatever, will get a prize. Obviously it can’t be a sport utility vehicle. But maybe it could be a kayak. Or a kayaking company! Yeah, the winner gets to have their own kayaking/trekking company. Based out of Nepal because those people love Nepal.
I figure the host can be David Suzuki. We could get him to do like an elaborate comb-over so he looks a bit like The Donald. That will help his TV Q.
So? What do you think?
Okay, that’s great. Get back to me. I’ll be waiting!
Oh, hey wait! I just thought of this. We would have an audience voting system! For audience participation. The audience could vote for the hottest environmentalist. Or you could use the America’s Next Top Model panel to vote on the hottest environmentalist. Or you could get Simon Cowell to give a prize for the person who endures the most brutal police attack during a protest! I’m telling you Mark, this thing is going to be bigger than American Idol… We could even name it Environmental Idol! Or the Environmental Apprentice! Or Save Paradise Hotel!
Call me babe! You know you love it!
Let’s not waste any time. I have this idea for a new reality TV show. I just know you are the man to talk to. I mean, if it’s gonna be good, it’s gotta be Burnett, right?
So here’s the pitch: you know how on The Apprentice two teams of people compete to get a job with Donald Trump? And they are all good-looking business types who will do just about anything to help him pave the world and put a fancy casino or a golf course or whatever on it because the The Donald is all about conspicuous consumption.
But as I'm sure you've heard, that’s not everyone’s idea of success. There is this whole audience of people who think the Donald and development in general are sort of evil and symptomatic of what’s wrong with the world.
No, don’t get up. I know you’re going to love this idea. Come on now, Mark, you’ve got to trust me! Have a donut and hear me out.
So there’s this huge crowd of people who aren’t that attracted to the idea of becoming Donald Trump’s lackeys. So here’s the idea: You turn that whole thing on its ear. You do The Anti-Apprentice.
First you get two teams of young environmentalists. There’ll be one or two like Trucker Sue and Rupert -- hairy, wrinkly, possibly naked. But charismatic. The rest of ‘em will be hot. Like straight up hot young environmentalists. Not the kind who don’t bathe enough, but like Amber from Survivor-types. Environmentalists in bathing suits. Yeah, that’s it. They will all wear bathing suits. Except when they have to take meetings in the city. Then you can dress them up like the Apprentices, in really nice suits and short skirts etc. Or you could dress them like they’ve just come off safari -- a Harrison Ford sort of look for the men and a Lara Croft sort of vibe for the ladies. Whatever, we can work out those details. The key is that they will be hot. Or charismatic. But not both, because that would be confusing for the viewers.
So these teams of hot or charismatic young environmentalists will each get a task. And it’ll be tough, even tougher than in the Great Race. They’ll have to save a section of old growth rainforest or something. Or stop a developer (The Donald? Wouldn't that just be such amazing cross promotion!) from paving one of the last remaining wetlands. Or they might have to save an entire species like the wild panda. Or try to get the auto industry to enact environmental laws. Something along those lines.
To achieve this goal they'll do activism and take meetings. We can work out the details. But the important thing is, there will be a lot of SLEEPING AROUND! This is totally key. While the environmentalists are saving the world, they’ll also be getting it on with one another. Like coupling up, but they won’t stop there. I’m talking enviro-partner swapping! Eh? Isn’t it genius! We're talking can't-miss TV!
There should also be some semi-illegal stuff, protests and whatnot, and some people (the charismatic ones) should get beaten up and arrested. The hot ones shouldn’t because you can’t risk them getting a baton to the head and not being as hot. And they will also VOTE ONE ANOTHER OFF! Due to all the sleeping around. And maybe from the drinking. Because there should be definitely be drinking.
And in the end, the people who are left and have saved their forest, whale, whatever, will get a prize. Obviously it can’t be a sport utility vehicle. But maybe it could be a kayak. Or a kayaking company! Yeah, the winner gets to have their own kayaking/trekking company. Based out of Nepal because those people love Nepal.
I figure the host can be David Suzuki. We could get him to do like an elaborate comb-over so he looks a bit like The Donald. That will help his TV Q.
So? What do you think?
Okay, that’s great. Get back to me. I’ll be waiting!
Oh, hey wait! I just thought of this. We would have an audience voting system! For audience participation. The audience could vote for the hottest environmentalist. Or you could use the America’s Next Top Model panel to vote on the hottest environmentalist. Or you could get Simon Cowell to give a prize for the person who endures the most brutal police attack during a protest! I’m telling you Mark, this thing is going to be bigger than American Idol… We could even name it Environmental Idol! Or the Environmental Apprentice! Or Save Paradise Hotel!
Call me babe! You know you love it!